Seth Godin in his famous marketing book, Purple Cow, advocates being – yes, a purple cow.
I can’t say I was all that keen on the idea when I first set up on the net. Destiny, however, had other plans.
I started on the internet by looking for a memorable name. Scanning a list of design firms, I immediately forgot evey title but one, ‘The Red Door’.
Obviously I needed a name that would conjure up a similarly simple. meaningful picture in the mind’s eye. This image would also have to symbolise the web persona I aspired to. Dignified, wise, creative.
I didn’t start off too well. It happened I had recently created a character for a fund raising campaign at my Oxford college. This, with startling originality, was an owl.
Cliche or not, I hesitated some while before venturing to steal back my bird from that illustrious college. In the end, I took the easy way out – and the owl.
This drawing may have been a tad too fierce for the university campaign, but I do feel it conveys the bird’s traditional aura of learning and the rigorous pursuit of truth. To this I added the mystic and majestic colour of purple and registered the domain purple-owl.com.
Pride comes before a fall.
To start with I needed a logo. Easy. I painted an owl, set it in a circle and went for a cup of coffee.
When I returned I gazed at my work of art – only to find it had turned into a purple hippopotamus.
Take another look at the logo yourself. Imagine a couple of nostrils on the lower part of the circle. Lo and behold, a hippo.
Hastily cropping off the lower section of the image, I posted it up. It must be reasonably successful as quite a number of people have stolen it.
MORAL. Have you really drawn what you think you have drawn? It might just be something else. Go away. Come back and look again.