ANIMATED LOGOS

SAVE SPACE WITH A GAME OF SCRABBLE!

If you're a designer short of space in an animated logo, mobile phone message or other small animation, how about playing a game of mental Scrabble?

When an animated logo features a word or two, your can break them up into letters. Shuffle them around a bit, and you never know. They might turn into something else.

You need to have animation for this to work.

I had a bit of luck with the animated logo below, inspired by the inside of my kettle. It was for HWD water softeners. Well, what do water softeners soften? HARD water! Beginning and ending with the same two letters as HWD.

Animation of course is a space saver in itself, since you show several frames in succession all on the same spot.

The object of playing this word game is to see how many letters you can leave unchanged from frame to frame.

This can save yet more valuable file space, as an animated gif file (usually) records only the bits that are different in each frame.

The background all goes in Frame 1, and doesn't have to be repeated over and over again.

This is all there is on frame 7 of the HWD logo above. Just the bits that are different.

Here's frame 8

'W' replaces 'AR' at frame 16

There you are.

Next time you make an animated logo or mobile message picture, try animated Scrabble!

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The animated logo game!

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